Amanda
Gcume

AMZ · Simply Sweat · @_its_amz

Pilates instructor, fitness creator & part of the Simply Sweat movement — helping women move with intention, dress with confidence, and live with balance. Based in Johannesburg, South Africa.

Pilates Instructor Wellness Creator Simply Sweat Movement Personal Trainer
Amanda Gcume
8.06M total TikTok views
·
434K+ total TikTok likes
·
17K+ combined followers
·
📍 Johannesburg, South Africa
Platform Overview
Her Reach
🔥

Viral Content Creator — 8.06M Total Views

Amanda's TikTok reach far exceeds her follower count, with a total of 8.06M views — proof her content resonates well beyond her existing community. This organic virality is a powerful signal for brands seeking authentic reach.

📸 Instagram · @_its_amz_

Followers3,324
Posts70
FocusLifestyle · Fashion · Fitness

🎵 TikTok · @_its_amz

Followers13.7K
Total Likes434.1K
Total Views8.06M
17K+
Combined Following
434K
TikTok Likes
8.06M
Total Views
70+
IG Posts

Estimated Age Breakdown

18–24
32%
25–34
44%
35–44
16%
45+
8%

Audience Interests

Fitness
90%
Fashion
78%
Wellness
70%
Lifestyle
65%

* Audience breakdown estimated. Update with creator dashboard Insights for full accuracy.

TikTok Content
Her Videos

Amanda's TikTok content consistently punches above its weight — her top video alone has 1.2M views. Below are three examples of her content style that brands can expect when partnering with her.

Gym & Fitness

Pilates

Lifestyle

Videos load from TikTok — internet connection required to play.

What She Creates
Content Pillars
🧘‍♀️
Pilates & Movement

Full classes, reformer sessions and tutorial breakdowns under her "Pilates Diaries" series — her most loyal and engaged audience segment.

🏋️‍♀️
Gym & Strength

Weightroom routines and fitness motivation — the content driving her highest TikTok views, including her 1.2M viral video.

🥗
Nutrition

Her dedicated "Calsee" TikTok series tracks calorie content and nutrition — a built-in engaged audience for food and supplement partners.

👗
Fashion & Style

OOTD, fashion hauls and styling content — blending fitness aesthetics with everyday fashion that resonates deeply with her community.

✨
Beauty & Lifestyle

GRWM, skincare, unboxing and day-in-the-life content showing the full picture of Amanda's aspirational Johannesburg lifestyle.

🩱
Simply Sweat Movement

Simply Sweat is a community-driven movement built around fitness, confidence and intentional living — giving every brand integration genuine, grassroots credibility.

Brand History
Past Collaborations
🌸

Simply Sweat — The Movement

Simply Sweat is a fitness and lifestyle movement centred on helping women move with intention, dress with confidence, and live with balance. Amanda is a key voice within the movement — her content embodies these values authentically, making every brand partnership feel natural and credible.

Vitatech Health
Vitamins & Supplements

Authentic supplement integration woven into her daily wellness and fitness content — "what I take" storytelling that resonates with her health-focused audience.

Sponsored postsDaily use contentWellness education
Calsee AI
Health Tech · Nutrition App

An exceptionally authentic partnership — Amanda built an entire dedicated TikTok series around the app, generating consistent, high-engagement nutrition content.

Dedicated TikTok seriesLong-term content
Geeta Hair
Beauty · Haircare

Featured unboxing and product showcase content on TikTok — demonstrating her ability to integrate beauty brands naturally and engagingly into her feed.

Unboxing contentProduct showcase
Your Brand Here
Next Partnership

Amanda's audience is engaged, growing fast, and deeply aligned with wellness, beauty, fashion and active living. Let's build something great together.

Get in touch
Creative Partnerships
Partnership Opportunities
International Brands

Amanda's content has proven global appeal — her 1.2M TikTok view demonstrates reach well beyond South African borders

🏋️
Global Fitness & Pilates Brands

International equipment, apparel and wellness brands looking for authentic African representation in the fitness space.

🫧
International Skincare & Beauty

Global clean beauty, SPF and skincare brands seeking a health-conscious, diverse creator with proven engagement.

🥤
Protein, Supplements & Nutrition

International health brands expanding into African markets — Amanda offers authentic local reach with global content quality.

👗
Global Activewear & Fashion

Her deep passion for fitness and fashion gives her the style authority and authenticity that international activewear and fashion brands value.

📲
Health & Wellness Apps

Her Calsee AI partnership proves she can drive app downloads and engagement — ideal for global health tech brands.

✈️
Wellness Travel & Retreats

International retreat brands and wellness hotels looking for creators who authentically live the lifestyle they sell.

South African Brands

Proudly rooted in Johannesburg — Amanda is the ideal partner for SA brands wanting authentic local reach and community trust

🇿🇦
SA Fitness & Gym Brands

Local gym chains, studios and fitness equipment brands — she is already embedded in Johannesburg's fitness community.

💊
SA Health & Supplements

Building on her Vitatech Health partnership, she has a proven track record with South African health and supplement brands.

💇‍♀️
SA Beauty & Haircare

Her Geeta Hair collab shows SA beauty brands convert well with her audience — hair, skin and body care are natural fits.

🛍️
SA Fashion & Lifestyle

Local fashion brands, boutiques and lifestyle labels looking to reach stylish, health-conscious South African women.

🍽️
SA Food, Cafés & Restaurants

Healthy eateries, meal prep services and food brands in Joburg and beyond — her nutrition content has a loyal local following.

🏡
SA Home & Wellness Living

Local candle, wellness and home décor brands — her aspirational Johannesburg lifestyle aesthetic resonates deeply with SA audiences.

Creative & Unexpected

Fresh categories that fit her world in non-obvious, exciting ways — for brands thinking outside the box

🍵
Herbal Teas & Tonics

Morning ritual content with teas and tonics is authentic, visually beautiful and low-friction to integrate.

💅
Nail & Body Beauty

Her fashion-forward aesthetic has strong beauty crossover — nail art, body care and fragrance fit naturally.

📚
Fitness Education Platforms

As a certified pilates instructor, promoting courses and certifications gives her genuine credibility.

🎧
Music & Podcast Platforms

Workout playlists and podcast integrations are a natural fit for her active, on-the-go audience.

🩱
Activewear Collab Drops

A co-designed collab collection would be deeply authentic — her audience trusts her taste in fitness fashion and responds to what she wears and recommends.

🏆
Brand Ambassador Roles

Long-term ambassador roles where Amanda becomes the face of a brand — the format where she delivers the most value.

Build Your Package
Custom Partnership

Platforms

Instagram
Feed posts, Reels & Stories
TikTok
Short-form video content
Both platforms
Maximum reach & exposure

Content types

Dedicated Reel / TikTok
60–90 sec branded video
1
Feed post
Static or carousel
1
Stories
With swipe-up / link sticker
3
Unboxing / review
Product reveal content
1

Add-ons

Brand usage rights
Repurpose content in your ads
Affiliate / discount code
Track sales from her audience
Series integration
Feature in Calsee or Pilates Diaries
Category exclusivity
No competing brands for duration

Duration

Your custom package
Select options above to build your package...
Duration: Not selected

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Get In Touch
Let's Collaborate
Amanda Gcume
Creator · Pilates Instructor · Simply Sweat Movement
📧
business@simplysweat.co.za
📍
Johannesburg, South Africa
🔗
linktr.ee/SimplySweatWithAmz
📸
@_its_amz_ (Instagram)
🎵
@_its_amz (TikTok)
Simply Sweat with AMZ
✉ Get In Touch
Amanda Gcume
Book a Session

Choose a service below — Amanda will confirm your slot by email.

Step 1 — Choose your service
🧘‍♀️
Pilates

Reformer or Mat Pilates sessions tailored to your level and goals.

🏋️‍♀️
Personal Training

One-on-one strength and fitness coaching with Amanda.

Step 2 — Choose your Pilates style
🛏️
Reformer Pilates

Resistance-based reformer sessions for full-body conditioning.

🌿
Mat Pilates

Floor-based Pilates — no equipment needed.

Step 3 — Equipment check
Do you have a reformer bed?

Reformer Pilates sessions require a reformer bed at the session location. Unfortunately we can't book this without one. 💗

Why not try Mat Pilates instead? It's a wonderful full-body workout — no equipment needed.

Reformer Pilates — Request a slot
Personal Training — Tell Amanda about yourself
💗
Request sent!

Amanda will be in touch to confirm your slot. Keep an eye on your inbox!